Christian Schwarz

Innovation, UX & Product Strategy

I'm an independent strategy consultant helping startups make something people love.

"It’s better to have 100 people love you than have a million people that sort of like you."

Paul Graham, Co-Founder of Y Combinator

Christian Schwarz

Innovation, UX & Product Strategy

Home > About

I've been building stuff since my teenage years.

Before I was an independent strategy consultant, I worked as a junior product manager at mymuesli. However, I tend to be a lot more things in life. Sometimes, I'm also a writer, designer and avid musician. Other times, just a science geek, book worm and hobby philosopher. More often than not, I'm quite of a sports nut, wannabe Christoph Kolumbus and part-time foodie, eating myself through various food cultures around the world.

What That Guy's All About

As it is widely known that people now have a shorter attention span than a goldfish, I won't bore you with a memoire, and instead leave you with some fun facts about me:

  • I played hockey in my youth, started my first t-shirt business and grew a Facebook page to more than 20,000 likes when I was 14, and am an overly curious ambivert.

  • I was born and raised in Frankfurt, Germany, but ended up living in 6 other cities and traveling to 30 countries over the years, being currently based between my hometown and Vienna.

  • I also went on a 3-month-long solo backpacking trip to Southeast Asia when I was 18, and crossed a flash flood once on a motorcycle in Vietnam, having never driven one before.

  • I hold an honours degree in Digital Technology and Entrepreneurship (a little different from a bachelors) and interned with mymuesli a couple of years ago prior to working there.

  • I usually have to sneeze at least twice after having some strong mint gum or dark chocolate, and speak German, English and Russian fluently.

Things I Love

I have a deep passion for research, health, nutrition and sports science, weightlifting, neuroscience, psychology, self-improvement, music, personal finance, digital privacy, user experience design, value creation, cars, philosophy, travel, photography and movies. It's really up to you to choose one.

Oh, and I'm still a gamer at heart, having spent quite some time getting carried away by beautiful video games as a kid. I always love me a captivating story, but just don't have that much time for it nowadays. (sigh, hello Crash Bandicoot, my old friend)

I also have a thing for enjoying the little things in life, such as Viennese coffee, sunshine and a fresh breeze on your face on a perfect Sunday morning.

My Research Process

Having been a relentless science geek from a young age, I ended up with a broad and deep knowledge of various fields in life. Most of them are actually my passions and the things I love you see above.

There's just something extremely fulfilling about getting familiar with different fields of studies and learning just for the sake of it. Thus, I started to become more of an expert generalist (aka t-shaped person) over the years and have loved taking on the role as a personal consultant for others whenever I was being asked for it.

Don't get me wrong, I am by no means a hundred percent expert in these fields of study, but am really good at connecting the dots between all of them to create something meaningful from it.

I also taught myself how to go deep on subjects fast throughout the last few years. Rather than trying to learn every single aspect of a particular topic, I found it to be more efficient to spend my time researching and identifying the single best sources of scientific literature in a specific area, and then going straight to that source.

Then, I usually critically question my findings and look at them from as many different perspectives as possible before applying it anywhere. I hate superficial research with a passion which is why I'll always try my best to filter through all of the crap out there and find the truth behind a certain hypothesis.

Christian Schwarz

Innovation, UX & Product Strategy

Home > Selected work

Some projects I really loved working on:



Christian Schwarz

Innovation, UX & Product Strategy

Home > Selected work > mymuesli

Working with mymuesli

Personalized Nutrition

The first fully customized muesli based on your blood test results.

Get the micronutrients your body really needs without necessarily having to fall back on supplements as an alternative to real foods. Many people struggle with a lot of symptoms in everyday life of which many are highly likely from nutritional deficiencies in their diet.

If you have ever asked yourself about a perfect breakfast with some variety that does not only taste good, but is actually good for your body and well-being. Here is the solution!


Take a look at what the founders have to say about the future of the company's vision.


  • Created a strategy paper focusing on the vision, purpose, value creation, scientific base, process technologies, implementation competence, market analysis, cooperation partners and legal requirements.

  • Did a thorough nutritional analysis of a majority of the current range of products.

  • Worked close with the founding, business development and product management team.

  • Participated in a couple of onsite meetings.

  • Made the project ready for a testing phase.

Christian Schwarz

Innovation, UX & Product Strategy

Home > Selected work > Chummify

Building Chummify

Personality Psychology

A psychology project that takes your Big Five personality traits and brings you together with others in real life who you are on the same page with.

It's all about finding someone out there who just really gets you on a deeper level and approaches life in a similar way to you. There is a real need for human connection nowadays, to feel like you're being understood, to feel that other people relate to you and feel that you're not alone. The project was also featured in a new study program at the University of Passau.

Given the fact that meeting people gets less and less personal with our today's use of social media, I want the user to spent as less time as possible in front of the screen, putting the whole focus on the real-life interaction, while producing extremely accurate matches based on scientific research in the field of social and personality psychology. That's why you'll also find no chats in the project.

User Flow

The base of the whole onboarding process and user experience is actually quite simple:

  • Do a short, science-based Big Five personality test. (integrated into a Conversational UI, so it doesn't feel like answering endless questions)

  • Select your preferred matching gender. (all possible user personas included, from single people to even someone in a happy relationship, it's about meeting people first, not just dating/friendships per se)

  • Leave your WhatsApp number. (using messengers as the most convenient B2C way of communication)

  • Put your smartphone away and enjoy your life. (yes, that's really my intention)

  • Only get notified via WhatsApp when you've got a match. (best online supplement for an offline life)

  • Confirm a recommendation for a time and public place to meet at. (otherwise, planning becomes too much of a hassle without a viable chat option - public place, so both parties feel comfortable)

  • Mention one distinctive mark about your appearance that day, so you and your match will be able to recognize each other. (currently, you don't know how your match looks like, maybe there will be an option for a picture in the future, makes it more superficial though)

  • Meet up in real life for a coffee next to the university for lunch. (first real impression happens here, face-to-face)

  • (Give feedback to make the matching process more accurate in the future.)

Major Plot Holes

I wrote a Reddit post about all of the possible loopholes in the usability process a while ago.

Most of the data comes from real feedback from early adopters that I manually recruited on campus back in 2017/2018. Feel free to check it out if you want to learn more about it!


  • Being the solo founder of the project, I had the first idea for it back in 2016.

  • Since then, I took care of basically everything in the process of bootstrapping this little baby: Research, strategy, user experience design, development, marketing, recruiting beta users and user testing.

  • My mantra was always: Make the project better, not bigger. I really care about making the user experience as meaningful as possbile. That's why the whole development process usually takes a little bit longer than usual.

  • Got a little help during a short period of time, but unfortunately, it wasn't really that serious.

  • Creating something bigger than yourself really grows deeply on you which is why I'm still very passionate about the topics of deeper connections, personality science, meaningful relationships, and overcoming loneliness.

  • Currently being completely revised for another round of beta testing, hopefully in Vienna.

Christian Schwarz

Innovation, UX & Product Strategy

Home > Get in touch

You're wondering how much potential there is in your business strategy or need some guidance? Feel free to say hello, I'm always up for a new challenge!



LinkedIn: Christian Schwarz

Legal Notice

Christian Schwarz

Heinrich-Lübke-Straße 6
60488 Frankfurt

Eggerthgasse 10/19
1060 Vienna

*Fan mail and carrier pigeons are always welcome!